Let’s suppose, you are managing a startup mobile app company, you must be struggling to develop an app that runs seamlessly on all platforms. Due to budget constraints, limited resources, and no access to cutting-edge technologies, it becomes more challenging for new software enterprises to develop apps for each operating system. Therefore, they search for reliable platforms that offer cost-saving and user-friendliness methods that merge their app and website on mobile devices. Furthermore, platform-specific application facilitates small businesses to build responsive and speedy websites. Developers use HTML and CSS programming languages that automatically adjust the screen size fit to the required mobile devices, desktops, and tablets.
One such emerging modern web capability is Progressive Web Apps. PWA enables small businesses to get the benefits of web development, mobile technology, and cutting-edge technology at a lower cost. Mobile app development services have built the PWA framework using modern APIs, and a variety of advanced features and capabilities. PWA offers an app-like experience to the users as it mingles a native mobile application and website in the device. Whether users are browsing websites on mobile devices, tablets, or desktops, the platform’s dynamic features assist both startups and established firms in developing new software infrastructure. Businesses create high-powered low-cost progressive web apps and build responsive websites. Hence, merging the broad reach of web and mobile apps within a mobile device increases user engagement.
PWAs work more efficiently than a typical mobile site! Let’s read the specific PWA features
- Searchability of PWA
To locate the Progressive Web App, users are not required to download or install the app from the Google app store. Instead, PWA is accessible through URLs and found through search engines such as Google or Bing. The users can even scan a QR code to install the framework. Hence, users can share PWA URLs through email, or social media, making it convenient for others to search and use the app.
- Offline network
Progressive Web App technology offers a variety of strong capabilities. Web applications have become more robust nowadays as they operate both as a web page and mobile app on the device. A significant aspect of PWA is that it makes a webpage or mobile app load quickly and run consistently on various platforms even with slow network connections. Moreover, the technology assists workforces in performing offline tasks. They can conveniently store data, and database files even if they are working offline. Offline capability also helps to retrieve the lost data through the local cache. Hence, offline network keeps significant data secured.
- Help create a robust and speedy webpage
Progressive Web App also assists in mobile app performance optimization. The web app monitors the app’s performance and ensures that the website runs seamlessly across different devices. Consequently, speed optimization reduces page load times, and minimizes the amount of data that needs to be transferred, and processed. The app facilitates users in filtering, or sorting out the important data from the database. Developers use compression, caching, and pre-fetching techniques that optimize the data flow, speed up page loading times, and increase app runtime.
- Managing large amounts of data in a web app
Companies leverage Progressive Web apps to cache data. It helps users to get access to charts, pictures, texts, visuals, and reports. Adding these interactive materials makes content more impressive for the users. PWA creates visually pleasing and interactive webpage content that keeps users immersed. Data caching allows users to scan the content, and review the images, texts, and other content before the page gets loaded. Thus, PWA is a powerful tool for re-engaging users and boosting the online visibility of the brand.
- App-like interface
The booming world of apps has brought new developments and advanced features in app development. The increasing dissemination of smartphones and mobile devices in the market has influenced app developers to bring innovation in app components to meet the growing consumer demand. Using Progressive Web Apps helps UI developers to integrate cutting-edge features for both web and mobile apps. Consequently, employing web technologies comprising HTML, CSS, and JavaScript, PWA developers develop stunning interfaces that resonate with user’s choices and interests. Designers analyze various templates of user interfaces. The UI prototype includes attractive layout designs, color patterns, visual feedback, and navigational bars that are comparable to native mobile applications.
The other app-like interface features include full-screen mode, swipe gestures, and home-screen shortcuts that offer a more immersive experience to the users. A responsive and functional interface design catches the attention of app users who view the interface on a small mobile screen or a large desktop monitor. Since potential audiences are familiar with using PWA for executing diverse tasks, it makes the app accessible to an extensive audience.
- The users have access to device features
A native mobile app comprising consumer vs enterprise mobile app features allows users to get easy access to mobile devices’ hardware and operating systems. In contrast, modern browsers find progressive web apps as more responsive, and interactive than native mobile apps. The users employing progressive web apps for various purposes gain a native-app-like experience. For instance, they have access to device features, such as cameras, microphones, and GPS. The users can gain access to device features using Web APIs. The other web app function, WebVR moves chats to virtual reality. Squoosh app, a web-based image compressor quickly reduces the size of the images and adjusts photo resolution that is suitable for a website or app interface. Developers use Web Assembly for effective coding. This coding function is now regularly used by modern web browsers. It runs codes written in multiple languages such as C/C++, C#, and Rust. The code runs seamlessly on the web.
- Robust security
Data security is another important feature of progressive web apps. Large corporate firms who have large complex data, prefer using PWA as strong security features safeguard user data and protect the app from security risks. The key security feature of PWAs is HTTPS which ensures that all data is safely transmitted between the user’s device and the server. Thus, confidential user data is encrypted and protected using HTTPS.
Benefits of PWAs for brand owners
Traditional web pages have a slow loading pace. Unresponsive website. without graphics elements, topography and outmoded content do not catch visitor’s attention. Moreover, it reduces users’ engagement. To optimize user flow on websites, businesses and developers look for exceptional platforms that function like systematic websites and apps. Progressive Web Apps combine the essential features of both websites and native apps. These specific web pages play a pivotal role in the digital mobile landscape as they assist mobile companies in building quick and responsive websites and apps.
How do businesses benefit from the Progressive Web app?
- Combining the web and app features
PWA integrates the features of a traditional website along with a mobile app’s functionality. The significant features consist of an App-like interface, easy installation, push alerts, offline usability, security features, on-page optimization techniques, cameras, GPS, and hardware access. PWA’s robust features benefit startup businesses and established organizations to manage their business operations, and boost consumer utility.
- Low Consumption of Data
When apps get excessively large with extensive data, it makes consumers frustrated and they search for an efficient web app that optimizes data consumption. Using Progressive Web App benefits both individual users and large businesses with secure data management. PWA takes up less space on a device to store data. To let devices gain more space for data storage, users employ the cache removal feature to get rid of irrelevant files and data from the local database. Moreover, users have the accessibility to store or download data while they are working offline. While downloading the files, clients do not reload the complete data. Instead, they search for the required information to be stored in the database. Hence, PWA prevents the risks of data exfiltration and ensures that encrypted data is stored and processed on the mobile device.
- Avoid app abandonment
If a digital app product lacks a strong UX design that is not appealing to the users, or the app fails to fulfill consumer’s requirements. Moreover, if users find the app installation process difficult or unable to navigate the app due to complex app functions. All these challenges lead to a higher risk of app abandonment. To increase customer retention, companies have the option of using progressive web apps. This exceptional website has an easy process of installation. The users can install them through the web browser on their device. The app is easily installed on the desktop or mobile device. Moreover, the users can also set up web apps on their device, desktop, or tablet via a URL. Hence, a smooth app installation procedure, easy sign-up flow, and navigation lowers user abandonment rates.
- Help companies avoid access to Third-Party App distributor
Businesses can reduce their app publishing cost by employing the Progressive web app. To let the app publish on a platform, mobile companies pay heavy amounts to third-party distributors. They comprise third-party app stores and vendors. The procedure is time-consuming and also increases publishing costs. Conversely, employing the modern web app framework makes app publishing smooth and seamless. Consumers and businesses use web browsing sites such as Chrome or Firefox to efficiently download the original version of the app. The users are not required to download new versions or create another authentication process. Hence, PWA eliminates access to third-party services and leads to smooth and consistent app publishing.
- App responsive architecture
Let’s suppose, a new mobile enterprise intends to boost mobile user experience. It implies them creating responsive and user-friendly interface designs that drive consumer’s interest in the app. Installing progressive web apps on mobile devices improves app function, and speed. The specific website assists developers in mobile app performance optimization. Functioning like a traditional website, the web app increases the page-load speed and app run time. Hence, a well-designed app with attractive and seamless user interfaces, optimized speed, and high loading time creates a friendly and interactive relationship with the users.
- SEO benefits for companies
The changing mobile landscape allows app developers to explore innovative platforms that improve their app visibility on online platforms. Installing progressive web apps on mobile devices and desk stops assists app marketers in improving app discoverability on digital platforms. PWAs optimize different online channels, allowing Google to measure PWA scores in search results. It helps bring more organic traffic and high conversion rates to the app’s product page. Thus, PWAs line up with mobile- SEO technique that increases the app’s visibility through organic traffic and increase app revenue.
- Push Notifications
Using progressive web apps, businesses also experience the benefit of directly engaging with the users. Push notification, a native-app feature sends relevant information to the consumers, and businesses on their mobile devices or webpages. In-app messages include conveying updates related to the app launch or informing users about upcoming sales incentives, discounts, and bonuses. Thus, the push notification feature keeps customers engaged with the app.
- The cost-saving approach of PWA
One of the key strategies that the company looks for is to reduce costs in application development. A progressive web app reduces the cost of creating an app. As PWA functions on different devices, it prioritizes the app features that resonate with the client’s interests and perceptions. For instance, developers create eye-catching layout designs and color patterns, adjust screen sizes, and generate simple and user-friendly navigation buttons. Moreover, PWA developers use native app cross-platform functions to create one-time code. A single code is created using multiple languages such as HTML, CSS, and Javascript and is consistently re-used to create numerous apps for different platforms. Hence, it reduces costs and helps companies develop high-performing apps.
- Remarkable performance in app development
Progressive Web Apps have displayed an outstanding performance in app development, offering cost-effective solutions to businesses. Companies that have employed PWAs have gained more benefits as compared to traditional web and native mobile apps. Their app speed is optimized and leads to faster page loading Moreover, the web app improves the runtime performance of the application and also keeps the app updated. Thus, strong security features of PWA safeguard the company’s complex and improve the overall app speed and performance.
Progressive Web App Examples
Starbucks
To expand its ordering system, Starbucks uses PWA. The offline facility of PWA helps consumers browse websites, and search for relevant products. They can read the menu, select items, and add products to the cart to place their orders. Using an efficient and quick PWA process benefits consumers as they can make purchasing orders even if they are offline. When service is restored, the users can instantly complete the order process and make online payments. Hence, using the robust and quick PWA ordering system offers a consistent, smooth buying experience.
Twitter Lite
Twitter, a fast-growing social media stream also employs Progressive web app to boost mobile engagement. It allows online shoppers to browse social media sites to review product details, instantly post their feedback related to the product, and share and retweet a branding message with followers and influencers. Today, most users access Twitter using mobile devices. However, they face certain challenges such as slow app speed, and delaying page loading. To offer a new medium of information sharing with users, Twitter employed the PWA framework. The web app integrates both website and native mobile app features that help create a versatile social media application. A speedy progressive web app with a fast-paced loading time and improved runtime helps users to actively share and tweet their messages on the Twitter platform. The exceptional website brings an exceptional browsing experience to the users.
Uber
A book riding platform also employs PWA technology. Uber has entirely restructured its traditional website by adding new features such as progressive web apps. The latest web apps have helped the company gain market visibility and increase the brand’s functionality in the competitive market. Consequently, the web app also facilitates the company managers to initiate various booking offers such as Uber Go, or Uber Business. By using PWA, users can book their rides even if the network is slow. As Uber PWA is versatile, people can access Uber sites via 3G or even 2G networks. Thus, PWA proactively addresses user’s needs, allowing them to interact with the app even if they have inadequate network and less storage capacity.
Social media users also prefer using Pinterest to share their artistic ideas, browse the site to read recipes, and search credible brands through pin board format. However, users face browser issues while surfing the site. The common issues include software malfunctions, slow loading time, and other website errors. Mobile users particularly face sign-up issues due to the low speed of the website on mobile. Observing the user’s inconvenience in website navigation allows the social media developers to renovate the existing features of Pinterest, a social curation website.
An upgraded Pinterest website provides rapid, and convenient access to the users to view the visual content, images, and videos in an easy-to-understand format. Progressive web app technology works efficiently as it assists the social media site in creating a high-efficiency product delivery model. Creating a user-friendly social media mobile app with advanced PWA features has encouraged more users to spend time navigating the mobile website. As the product site gets higher clicks, it brings more leads, and conversions and offers a smooth online browsing experience.
Tinder
An outstanding dating app, has more than 75 million global users. Earlier, users could only browse the app through mobile devices. However, the company has streamlined the application features by integrating progressive web applications. Having a native app and website functions, the Tinder PWA web app takes up less space. Moreover, it occupies less data as compared to native apps. Hence, it maximizes user engagement with the app.
Flipkart
Flipkart is a leading e-commerce site that incorporates Progressive Web Apps to enhance user experience across various platforms. Mobile users face different navigational issues as they navigate the app through their phones. Therefore, the company modifies the app structure and merges the native app and web into the device. Employing PWA technology in the Flipkart app provides a seamless online shopping experience to the users. Additionally, PWA offers offline availability to users with a fast loading speed, efficient data storage, and optimized website performance. Progressive web apps have enabled businesses to earn high conversions and get a higher re-engagement rate.
Washington Post
The Washington Post has developed a separate mobile web framework that functions like a native app. Progressive Web App installed by Washington Post offers app-like functionalities for mobile browsers. Utilizing PWA technology has benefitted the Washington Post to cater to a broader audience across various devices and platforms. The web app has streamlined content delivery, generates updated news, and creates informative articles for the users. Employing PWA allows users to get access to the latest articles and updates even if they have limited internet connectivity. Moreover, the web app optimizes users browsing performance even if they are offline. The cache removal feature gives adequate space to the app for data storage.
One of the key features of the Washington Post progressive web app is faster loading times. Readers look for prompt page loading times. The combination of Google’s AMP and Progressive Web App technologies has helped in mobile app performance optimization. PWA optimizes images and content and reduces file sizes without compromising quality. Consequently, using the lazy loading technique increases mobile page load times from three seconds to one second. The high speed and responsiveness of the web app attract more users to the site. Hence, PWA’s rich feature capabilities enhance overall user engagement.
Trivago
It is regarded as the world’s best hotel search engine. The company has a strong marketing position as it gains high revenue through web traffic generated through mobile devices. Employing fast and efficient progressive web app features has helped Trivago promote its services to a vast audience. The offline feature of PWA prevents service disruptions and provides a smooth web connection to the users. Even if users have low bandwidth, or are disconnected from the app, they have the accessibility to download and store data. The implementation of a progressive web app has proved to be outstanding for the company as it increased organic traffic to the site, conversions to 97%, and boosted online consumer engagement ·
Forbes
Forbes an American business magazine has recently employed Progressive web application to deliver updated content to online readers. The initial launch of the website had adverse consequences such as the site being too slow and heavy. It took extra time to download files, images, and videos. Moreover, online consumers face challenges in reading informative articles. To enhance user engagement with its online magazine, Forbes streamlined its standard site by employing the advanced web app framework. Earlier, PWA was only available to a limited section of the audience. Today, Forbes has a vast online presence as millions of members visit the site to read the latest informative content. As PWA has elevated the loading speed, the web users load an article in just 0.8 seconds. While mobile users have the flexibility to download the content in 2.5 seconds. Thus, Forbes Council Members benefiting from the cutting-edge features of Progressive web application add first-rate, informative blogs to the webpage. It has maximized web traffic and readership.
MakeMyTrip
An industry-leading travel firm attracts around 8 million visitors to the site. The robust PWA technology integrated with native mobile and website features empowers users with easy, smooth, and instant travel bookings with a variety of options. Businesses and individuals can make booking and payments using their mobile devices. Moreover, quick and efficient PWA functions assist the company with offering round-the-clock customer support. The web app has revolutionized online travel solutions such as prompt responses to customers’ queries, and the accessibility of booking flights, hotels, and holiday packages in just a few clicks. Thus, users gain a fascinating browsing experience.
Recap
The advancement of global tech‚ and the expansion of mobile app development in the market have influenced users to streamline workflow and business processes using innovative web applications. The development of PWAs has revolutionized the mobile web landscape, offering advanced functionalities that merge the features of web and native apps into mobile devices. Progressive web application is an emerging web application trend that assists businesses in creating responsive mobile websites. Having native app features such as an App-like interface, offline access, web push notifications, and data caching helps create feature-rich mobile apps. Businesses prefer using PWA as they can proficiently upload heavy files including images, and videos. Moreover, they can also work offline with low bandwidth. Another reason to employ these modern web apps is that they are cost-effective. The rich capability of PWA is that its native app-like functionalities help reduce the overhead cost for businesses in creating an application. PWA performs cross-platform functions that help code developers write one code and deploy it to create numerous apps. Businesses also gain high leads and conversions as PWA is SEO friendly website. It improves the quality of the content to ensure that it ranks higher in search engines. Using these advanced web app help businesses remain competitive in today’s evolving app development market. Businesses learn the latest trends in app development that scale up business prospects and help redefine the app development process. Thus, the advanced core functions of PWA have streamlined the user journey and optimized websites and applications’ speed and productivity.
